Professor D. Philip Kotler Essay

Philip Kotler is astray acknowledged as the father of modern trade and the worlds foremost expert on strategic selling. . His writing has defined marketing around the world for the past forty years. He is the S.C. Johnson & parole Distinguished Professor of planetary market at sugars northwesterly University Kellogg School of heed. The Management Centre Europe has labeled him the worlds lede expert on the strategic lend oneself of marketing.Early LifeKotler was born in Chicago on May 27, 1931. Both Kotlers parents emigrated in 1917 from Ukraine and settled in Chicago.EducationHe analyse at DePaul University for two years and was accepted without a bachelors degree into the Masters program at the University of Chicago (1953) and his PhD at mum Institute of Technology-MIT (1956), both in economics. He analyse under three Nobel winners in Economic perception Milton Friedman, Paul Samuelson, and Robert Solow. He did a year of postdoctoral play in mathematics at Harvard U niversity and in behavioural science at the University of Chicago.Professional LifeKotler started obligate of belief marketing in 1962 at the Kellogg School of Management, Northwestern University. Kotler moved into marketing which he believed is an essential start out of economics. He saw demand is influenced not all by price but to a fault by advertising, sales promotions, sales force, direct mail, and various institutions (wholesalers, retailers, agents, etc.) operate as distribution channels. Kotler is the author and co-author of oer 55 books and cl published articles. His other textbooks involve Principles of merchandise and merchandising An Introduction. He has authored several books on all aspects of marketing, including the most widely used marketing textbook in graduate business schools worldwide, merchandising Management, (originally published in 1967 is the worlds leading book inmarketing, and is translated into over 25 languages. It has educate millions of student s. In 1996, it was judged to be one of the top 50 best business books of all times) now in its 14th edition. He has published more than 150 articles in leading journals, including the Harvard Business Review, Sloan Management Review, diary of Marketing, Management Science and the Journal of Business Strategy. His rootage research in marketing was in numeral modeling of marketing processes and impacts. In Journal of Marketing on January 1969, he extended the concept of Marketing.This article proposed the thesis that marketing concepts apply to non-commercial activities as well. Not-for-profit organizations canful apply marketing analysis and concepts to advantage. He has consulted for IBM, familiar Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing scheme and planning, marketing organization and international marketing. He has also advised governments on how to develop and position the skills and resources of their companies for globular com petition. He was voted the first Leader in Marketing Thought by the American Marketing familiarity and named The Founder of Modern Marketing Management in the Handbook of Management Thinking. Professor Kotler holds major awards including the American Marketing companionships (AMA) Distinguished Marketing Educator assign and Distinguished Educator Award from The Academy of Marketing Science. The Sales and Marketing Executives International (SMEI) named him Marketer of the Year and the American Marketing Association described him as the most influential seller of all time. (2008, Leaders in London Conference).