Public relations and advertising Essay Example | Topics and Well Written Essays - 1000 words

Public relations and advertising - Essay ExampleThe important genre is not to sell products but to provide effective messages or ideas. In such cases the ads look to become as an instrument to stimulate the well-disposed awargonness in the society (Kolb, 2008). Ads related to social services are much more than simple tokenism. Therefore, such ads should have a sign of professional excellence that motivates people towards action. Many veterans marketing and PR professionals have besides emphasized upon the fact that it is very important to make sure that ads have an agreed statement which can generate specific and if possible actions (Wenderoth, 2009). Challenges Just uniform any other medium of mass communication ads and public relations excessively have certain negative aspects. In the competitive market the sexual climax of various ad agencies along with the arrival of the billions of products, ideas or services to satisfy the needs of the clients. As a matter of fact this se emed to have become the nearly important objective of the marketers. Various cases of misleading and false information in ads have been found (Burgemeister, 2003). However, the issues of the false information can have serious consequences in case of educational and public services. Education is lot more different from other products and services. People would indulge in acquiring education throughout the aliveness and the risks involved while making consumer behavior is immense. Most of the times, the educational institutions use placement and job assistance as the main USPs to attract the students. But some(prenominal) times it has been seen that the promises made by the educational intuitions through the ad and PR campaigns have not been kept. Many times it has also been found that students have been granted wrong information regarding the infrastructure and qualification of the... This Public relations and advertising essay outlines the differences between this two mediums of mass communication, their roles and issues. People would indulge in getting education throughout the life and the risks involved while making consumer behavior is immense. Most of the times, the educational institutions use placement and job assistance as the main USPs to attract the students. But many times it has been seen that the promises made by the educational intuitions through the ad and PR campaigns have not been kept. Many times it has also been found that students have been given wrong information regarding the infrastructure and qualification of the faculties of the institutions. Another important factor with regards to misleading information has been the university affiliation. On many make it has been found that after passing out of the colleges the students have faced problems during job interviews regarding university affiliation. It has been discussed above that the modern day educational sector has become very competitive. callable to increased demand various pl ayers have entered the market. Hence, in order to attract the students the companies are using ads and public relations. However, in order to get more subjugate of students and generate revenue the ethical aspects of ads in case of educational sectors have come across certain degree of damage (Rao, 2010). The government and various social and media organizations have started to keep a close eye on the ad strategies adopted by the educational institutions.